RGM Calculators & Tools
Practitioner-grade interactive calculators covering the full RGM toolkit. The set spans pricing, price pack architecture, trade promotion, trade terms, P&L sensitivity, and cross-lever integration. Each tool comes with a 40 to 60 minute walkthrough written for working commercial teams.
Pricing
Price Elasticity Calculator
A practitioner-grade price elasticity calculator that shows the volume, revenue, gross-profit, and break-even consequences of any price mo…
Break-Even Calculator
A practitioner-grade break-even sales change calculator that quantifies exactly how much volume a price move can lose before gross profit …
Willingness-to-Pay Calculator
A practitioner-grade willingness-to-pay calculator that converts three weighted value drivers (Functional 35% / Brand 40% / Convenience 25…
Price Pack Architecture
Pack-Size Elasticity Calculator
A practitioner-grade RSP/kg Incentive Curve simulator for a 4-pack biscuit ladder (Entry 280g / Routine 420g / Upsize 560g / Upscale 480g)…
OBPPC Matrix Builder
A practitioner-grade OBPPC portfolio matrix builder with a live 4 × 4 Occasion × Channel grid, 10 pack options spanning $1.29 to $12.99, a…
Shopper-Occasion Pack Matrix
A practitioner-grade Consumer Decision Tree simulator for a 6-product chocolate-tablet category that quantifies how reordering the five de…
Trade Promotion Optimization
Promo ROI Calculator
A practitioner-grade Promo ROI calculator built on the standard Net Incremental Profit Bridge, with discount depth, volume uplift, increme…
Source-of-Volume Decomposer
A practitioner-grade 4-source decomposer for promotional uplift on a fixed 250g biscuit scenario ($4.99 to $3.99, $2.89 to $1.89 margin) t…
Promo Baseline Estimator
A practitioner-grade 52-week baseline simulator for a juice-category promo plan that shows how a modest methodological bias on baseline pr…
Reference Price Erosion Projector
An interactive forward-looking reference-price erosion projector for senior FMCG Trade Marketing Directors and RGM leads that takes a bran…
Promo Mechanic Selector
A practitioner-grade 6-mechanic comparison built on realistic FMCG sensitivity coefficients (uplift response, incrementality, pantry risk,…
Promo Calendar Optimizer
An interactive 48-week promotional calendar tool for senior FMCG or CPG Trade Marketing Directors and Key Account Directors that runs the …
Trade Terms
Gross-to-Net Waterfall
A practitioner-grade gross-to-net bridge that quantifies every cent between list price and pocket price across the six trade-terms familie…
Customer Profitability Matrix Builder
An interactive Shapiro 2x2 customer profitability matrix tool for senior FMCG Commercial Finance Directors and Heads of RGM that plots a 1…
Trade Terms Optimizer
A practitioner-grade trade terms optimizer for FMCG KAMs, RGM leads, and customer-marketing directors that runs a 10-term, $320M portfolio…
Integrated RGM
Manufacturer P&L Sensitivity
A practitioner-grade 7-lever manufacturer P&L simulator with a 4-band sentinel diagnostic layer that teaches why the 1%-price-equals-+11.1…
Retailer P&L Simulator
A practitioner-grade 7-lever retailer P&L simulator with a 4-band sentinel diagnostic layer that teaches the Margin Mirror Principle: ever…
Cross-Lever Impact Simulator
A capstone 5-lever cross-lever RGM simulator with a Coordination Gap diagnostic and a 5-rule Sequencing Scorecard that teaches the integra…
RGM Maturity Diagnostic
A 12-question, 6-dimension RGM maturity diagnostic that grades your team's practice across Strategic Pricing, Price Pack Architecture, Tra…
JBP Readiness Score
A twelve-question readiness diagnostic for the senior FMCG or CPG team drafting a Joint Business Plan with a major retailer, that walks th…