RGM Calculators & Tools
Practitioner-grade interactive calculators covering the full RGM toolkit. The set spans pricing, price pack architecture, trade promotion, trade terms, P&L sensitivity, and cross-lever integration. Each tool comes with a 40 to 60 minute walkthrough written for working commercial teams.
Pricing
Price Elasticity Calculator
A practitioner-grade price elasticity calculator that takes any list price move on a mainstream FMCG SKU and shows what it does to volume,...
Break-Even Calculator
A practitioner-grade break-even sales change calculator that shows exactly how much volume a price move can afford to lose before contribu...
Willingness-to-Pay Calculator
Score three value drivers (Functional counts for 35%, Brand 40%, Pack Size & Convenience 25%) to see the most a shopper would pay and the ...
Price Pack Architecture
Pack-Size Elasticity Calculator
An interactive calculator for the incentive curve, the line of price per kilo across a brand's pack sizes, set up for a biscuit pack ladde...
OBPPC Matrix Builder
A practitioner-grade Occasion by Channel pack portfolio tool with 14 viable demand spaces and 10 pack options from $1.29 to $12.99, scored...
Shopper-Occasion Pack Matrix
A Consumer Decision Tree (CDT) simulator for a 6-product chocolate-tablet category: reorder the five decision gates, the steps a shopper g...
Trade Promotion Optimization
Promo ROI Calculator
A promo ROI calculator for people who plan trade spend for a living, built on the standard Net Incremental Profit Bridge. Drag Discount De...
Source-of-Volume Decomposer
A practitioner-grade 4-source decomposer for promotional uplift, fixed to one 250g biscuit scenario ($4.99 to $4.49 on the shelf, the bran...
Promo Baseline Estimator
An interactive baseline simulator for a juice brand's promotion plan that shows how a modest error in the baseline becomes a larger error ...
Reference Price Erosion Projector
An interactive projector of reference-price erosion, the slow drop in the price shoppers consider normal when a brand promotes often. It t...
Promo Mechanic Selector
A side-by-side comparison of six promotion mechanics for people who plan trade spend, counted on the brand's own money. It uses the tool's...
Promo Calendar Optimizer
An interactive 52-week promotional calendar that grades your plan on four checks (spacing, overlap, break-even coverage, event count) and ...
Trade Terms
Gross-to-Net Waterfall
A practitioner-grade gross-to-net bridge that accounts for every cent between list price and pocket price, across the six trade-terms fami...
Customer Profitability Matrix Builder
This interactive customer profitability matrix plots a portfolio of 10 customers, with $67M of annual Net Sales between them. It places ea...
Trade Terms Optimizer
A practitioner-grade trade terms optimizer for FMCG key account managers, RGM leads and customer-marketing directors. It runs a 10-term, $...
Integrated RGM
Manufacturer P&L Sensitivity
A manufacturer P&L simulator for practitioners, with 8 levers and 4 health bands that grade the result. A published rule, the Power of 1%,...
Retailer P&L Simulator
A retailer P&L simulator built for working practitioners, with 8 levers to drag and 4 health bands to read. Every pricing, trade or promot...
Cross-Lever Impact Simulator
A simulator that puts five levers on one P&L, with the Coordination Gap and a 5-rule Sequencing Scorecard. The Coordination Gap is the coo...
RGM Maturity Diagnostic
A 12-question, 6-dimension RGM maturity diagnostic that grades your team's practice across Strategic Pricing, Price Pack Architecture, Tra...
JBP Readiness Score
A twelve-question readiness diagnostic for the senior FMCG or CPG team drafting a Joint Business Plan with a major retailer, that walks th...