RGM Calculators & Tools
Practitioner-grade interactive calculators covering the full RGM toolkit — pricing, price pack architecture, trade promotion, trade terms, P&L sensitivity, and cross-lever integration. Each tool comes with a 40–60 minute walkthrough written for working commercial teams.
Pricing
Price Elasticity Calculator
A practitioner-grade price elasticity calculator that shows the volume, revenue, gross-profit, and break-even consequences of any price mo…
Break-Even Calculator
A practitioner-grade break-even sales change calculator that quantifies exactly how much volume a price move can lose before gross profit …
Willingness-to-Pay Calculator
A practitioner-grade willingness-to-pay calculator that converts three weighted value drivers (Functional 35% / Brand 40% / Convenience 25…
Price Pack Architecture
Pack-Size Elasticity Calculator
A practitioner-grade RSP/kg Incentive Curve simulator for a 4-pack fish-fingers ladder (Entry 280g / Routine 420g / Upsize 560g / Upscale …
OBPPC Matrix Builder
A practitioner-grade OBPPC portfolio matrix builder with a live 4 × 4 Occasion × Channel grid, 10 pack options spanning $1.29–$12.99, and …
Shopper-Occasion Pack Matrix
A practitioner-grade Consumer Decision Tree simulator for a 6-product frozen-pizza category that quantifies how reordering the five decisi…
Trade Promotion Optimisation
Promo ROI Calculator
A practitioner-grade Promo ROI calculator built on the standard Net Incremental Profit Bridge, with discount depth, volume uplift, increme…
Source-of-Volume Decomposer
A practitioner-grade 4-source decomposer for promotional uplift on a fixed 250g biscuit scenario ($4.99 → $3.99, $2.89 → $1.89 margin) tha…
Promo Baseline Estimator
A practitioner-grade 52-week baseline simulator for a juice-category promo plan that shows how a modest methodological bias on baseline pr…