Terms of Service

1. Who we are, and how these terms apply

RGM Academy is an interactive Revenue Growth Management training platform operated by Effekt Group Oy, a private limited company registered in Finland, business ID 2713562-6, VAT number FI27135626, at Hyvinkää, 05720, Finland. We call ourselves “we” and “us” below, and we call you “you”.

These terms govern your use of the website at rgmacademy.app and everything it hosts. Your organization accepts them when its contact ticks the box on the acceptance page we send, which also confirms reading our Privacy Policy. You also accept them by using any account on the platform, including an account you already had before your organization gave you a seat. When your organization accepts, we keep a record of that acceptance, including which version of these terms was in force at the time.

Where your organization has signed a separate written agreement with us, that agreement governs, and these terms apply only to the extent it does not cover the point. Where you personally use the platform under a seat your employer bought, both apply to you: your employer is bound by its agreement, and you are bound by these terms.

2. What the service is, and how it is sold

RGM Academy provides interactive lessons, simulators, an AI coaching feature called the AI RGM Strategist, and supporting resources for learning Revenue Growth Management in consumer goods.

We sell to organizations, not to individuals. Access is a license covering a named number of seats, agreed with us in writing. There is no self-serve sign-up and no public subscription. If you want access, please talk to us and we will set it up.

We may add, change, restrict or remove features and content as the platform develops, including access you previously had. Where a change materially reduces what you have already paid for during a period you have paid for, section 5 applies. We may also offer a free tier, a trial or a preview from time to time, at our discretion and for as long as we choose, and nothing here entitles you to one.

3. Your account and your seat

You need an account to use most of the platform. When your organization gives you a seat, we create an account for you, or add the seat to the account you already have. You agree to give accurate information, to keep your password secure, and to tell us promptly at hello@rgmacademy.app if you think someone has used your account without permission. You are responsible for what happens under your account. You must be at least 16 years old to hold one.

Seats are named, and they are not concurrent. Each seat belongs to one identified person. When a seat holder leaves or no longer needs access, your organization may give that seat to another person. Each seat can be given to a new person at most once every 90 days during the 12-month term. Seats may not be rotated between people so that more of them get access than were paid for. If we reasonably believe use has gone beyond the license, we will tell your organization and show our evidence, and it can then bring use back within scope or pay for the extra seats. We will not suspend access for that reason without giving that notice first.

Your organization is responsible for its seats. An organization that buys seats is responsible for how the people it gives them to use the platform, including making sure they keep to these terms.

4. Fees, payment and tax

Fees are quoted individually and agreed in writing. We invoice organizations only, never individuals, so we need your organization's business details, including its VAT identification number where it has one.

Your organization can pay through a Stripe payment link we send, or by bank transfer against our invoice. Access starts once we have received payment. If a renewal is not paid by the due date on its invoice, we may pause access until it is paid.

Fees are stated exclusive of value added tax and any other transaction tax, which you pay in addition. Where you are a business established in an EU member state other than Finland and have given us a valid VAT identification number, we invoice without Finnish VAT and you account for VAT in your own country under the reverse charge.

5. Term, renewal, cancellation and refunds

A license runs for 12 months. It renews automatically for another 12 months unless either of us gives written notice at least 30 days before the current term ends. We send your organization a reminder before that deadline. We may change the fee for the next term by telling your organization at least 60 days before the current term ends. If it does not accept the new fee, it can give notice not to renew.

There is no right to cancel a license part-way through its term for convenience. Your organization has the seats it bought for the full 12 months, and it is up to your organization whether it uses them from the start. Using the seats for only part of the 12 months, or using fewer seats than it bought, does not give a right to a refund, a credit or any other compensation.

Either of us may end the license early if the other seriously breaks these terms and does not put it right within 30 days of being told in writing.

Refunds are never available on request. We give a refund only in the three cases below. In each of them the license ends early, and we refund the part of the fees that covers the time left in the term.

• We seriously break these terms and do not put it right within 30 days of your organization's written notice. For example, the platform is unavailable for a long period, or most of the course is withdrawn.
• We stop providing the service, or we close your organization's access for a reason that is not its breach of these terms.
• Your organization does not accept a material change to these terms and ends its license under section 17.

How the refund is worked out. It is in proportion to the days left in the term:

Refund = Seat fees paid x (Days left in the term / Days in the term)

Seat fees paid means what your organization paid for the seats the refund covers, which can be less than the invoice total. Days left in the term counts from the day after the license ends up to and including the last day of the term. Days in the term is the number of days in the whole 12-month term.

6. What you may do with the course

While your access is active, we grant you a non-exclusive, non-transferable and non-sublicensable right to use RGM Academy for your own professional learning and for your organization's internal business and training purposes. That is the whole of the permission we are giving.

You may take notes, apply what you learn in your own job, and discuss the ideas with colleagues. You may not do the things in section 7.

7. What you may not do

The lessons, the simulators, the seed data, the worked examples and the way the material is put together are what we sell. Please treat them accordingly. You agree that you will not, and will not allow any colleague or third party to:

• Share access. Share your login, or let anyone outside the licensed seats use the platform.
• Pass the content on. Resell, sublicense, rent, lend, publish or otherwise distribute the platform or anything in it.
• Copy it out. Copy, scrape, record, extract or systematically download the lessons, the concept cards, the seed data or the simulator logic, in bulk or otherwise. This includes automated tools of any kind, and it expressly includes screen capture, screen recording and photographing the screen.
• Put it into any artificial intelligence or machine learning system. You may not input, upload, paste or otherwise submit any part of the platform or its content into any artificial intelligence, machine learning, large language model or automated analysis system of any kind, whether your own, your employer's or a third party's, and whether or not the system is publicly available. For the avoidance of doubt, and without limiting that sentence, you may not use the platform or its content to train, fine-tune, pre-train, evaluate, benchmark, distil, embed, index or build a dataset for any model, nor to build, improve or support any competing product or service.
• Take it apart. Reverse engineer, decompile or disassemble the platform, except so far as the law says that restriction cannot apply.
• Teach it onward. Teach, deliver or present our content to anyone else, or run it as a structured internal training programme, without a separate written license from us.
• Go around the AI feature's controls. Attempt to extract, reveal or circumvent the system prompts, model instructions or safety controls behind the AI RGM Strategist.
• Put sensitive data into it. Enter into the simulators or the AI features any special category personal data within the meaning of Article 9 of the GDPR, any criminal offence data, or personal data about anyone who is not a licensed user.
• Remove the markings. Remove, obscure or alter any copyright notice, credit, watermark or other mark of ownership.
• Interfere with the service. Probe, overload, disrupt or attempt to gain unauthorised access to the platform, its accounts or its infrastructure.

Breaking any of these is a serious breach of these terms. We may suspend or close the account immediately, without a refund, and we may take the matter further, including legal action. Section 12 explains why the usual limit on what you can owe us does not apply here.

8. Who owns what

The lessons, simulators, text, visuals, data, software and the underlying methodology are owned by Effekt Group Oy or its licensors, and are protected by copyright and other intellectual property rights. Every right we have not expressly granted is reserved. Nothing in these terms transfers ownership of anything to you, and no license is implied by conduct, by course of dealing or by anything we fail to object to.

You keep ownership of anything you type into the platform, and you give us permission to process it so we can run the service for you.

If you send us an idea, a suggestion or feedback about the product, you agree we may use it freely to improve RGM Academy, without owing you anything for it. We are not asking you for your commercially confidential information, and you should not send it.

The permission in section 6 ends when your access ends. At that point you stop using the content and delete any copy of it you legitimately made while your access was live, other than notes in your own words.

9. Confidentiality, both ways

Some of what each of us sees is not public. We treat anything you tell us about your business as confidential, we use it only to run the service for you, and we do not pass it on. In return, you treat as confidential anything on the platform that is not published on our public pages, including unreleased content, pricing we quote you, and the internal workings of the simulators and the AI features.

This does not cover information that is already public through no fault of the person receiving it, that they already had, that they work out independently, or that they are required by law to disclose. These obligations continue for three years after access ends, and for as long as the law protects it in the case of a trade secret.

10. The AI RGM Strategist

The AI RGM Strategist gives illustrative strategic commentary based on the scenario you set up in a simulator. It is a learning aid. The commentary is generated by a third-party AI model, it can be wrong, and it can be confidently wrong.

You decide how to interpret and use what it says. Its output is not professional, financial, legal or investment advice, and it is not a recommendation to take any commercial action. Every decision you take based on it is yours. We accept no responsibility or liability for any use you make of it, or for its effect on your business.

Do not enter confidential company information in the “Business context” box, or anywhere else in the AI RGM Strategist. What you type there is sent to our AI provider to produce the answer, and we do not save it.

Use of the AI feature is subject to fair-use limits that we set and may change: a lifetime allowance on free accounts, a monthly allowance on paid accounts, and an hourly rate limit on every account. We will not cut off a reasonable learner mid-lesson, and we may decline requests that go well beyond normal study.

11. No guarantee of results, or that the content fits your business

RGM Academy is provided for training and information purposes only. We do not provide, and have not provided, investment, financial, legal, tax or commercial advice to you, and nothing on the platform is a recommendation to take, or not take, any particular action. We do not guarantee any result from using the platform, and we do not check whether anything taught here fits your business, your market or your situation. Every decision you take, and every interpretation you draw, is entirely yours and your responsibility.

We work hard to keep the material accurate and current, and we do not guarantee that it is accurate, complete or up to date. The platform is provided “as is” and “as available”, and we do not promise it will be error-free or uninterrupted. To the fullest extent the law allows, we exclude all warranties, conditions and terms that would otherwise be implied.

This applies with particular force to the simulators. The simulators, calculators, worked examples, benchmarks, elasticities and seed data are illustrative teaching models built on simplifying assumptions. We make no representation as to the reasonableness of those assumptions, or as to the accuracy or completeness of any modelling, scenario analysis, sensitivity or back-testing on the platform. Nothing there is intended to predict a real outcome in your business, and no assurance is given in that respect. Figures used in teaching examples are illustrative and are not benchmarks for your category, your customers or your market.

Opinions, estimates and benchmarks are given as at the date they are published and are subject to change. We are under no obligation to update any of them, even where they later become outdated or inaccurate.

We accept no liability for any loss, of any kind, arising from your use of the platform or your reliance on anything in it. That includes any commercial decision you make, any price you set, any promotion you run and any negotiation you enter, whether or not the platform informed it. Section 12 sets out the limits on our liability generally.

12. Limits on liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.

Subject to that, neither of us is liable to the other for indirect or consequential loss, or for loss of profit, revenue, business, contracts, anticipated savings, goodwill or reputation, whether direct or indirect and whether or not it was foreseeable.

Subject to that, our total liability to you arising out of or in connection with these terms, however the claim is framed, is limited to the total fees you paid us in the 12 months before the first event that gave rise to the claim.

Two things that limit does not cover. It does not cover your obligation to pay us what you owe. And it does not cover your breach of section 7, which is the section protecting our content. If you copy the course, pass it on, feed it into a model or use it to build something that competes with us, your liability to us is not capped. That is deliberate: our content is the whole of our business, and a ceiling of one year of fees would make taking it a cheap transaction rather than a serious one.

13. Your responsibility to us

You will cover us for any loss, damage, cost or claim we suffer because you broke section 7, because you put someone else's personal data or confidential information into the platform when you should not have, or because of a claim by a third party arising from how you used what you learned here. We will tell you promptly about any such claim and will not settle it without asking you first.

14. Certificates and credentials

When you complete a module or the full course, you can choose to issue yourself a certificate. If you do, we create a page at a web address containing a long random code, showing your name, which certificate it is, and the date. Anyone you give that address to can open it and see those three things, which is what makes the certificate checkable. Nothing else about you appears there, and the address cannot be guessed. Issuing it is your choice, and you can ask us to take it down at any time.

A certificate records that you completed our course. It is not an accredited or regulated qualification, it is not awarded by an educational institution, and it does not certify professional competence. We may revoke a certificate, and take its page down, if we find it was obtained by misrepresentation, by manipulating the platform, or in breach of these terms.

15. Suspension, closing an account, and deletion

You can close your account at any time from your account settings. Deleting your account permanently removes it and the data held with it, including your name, your email address, your progress and any certificates you have issued. The Privacy Policy sets out exactly what is deleted and the narrow set of records we have to keep, such as invoices we are required to hold for tax purposes.

We may suspend or close an account that breaks these terms, or that puts the platform, our content or other users at risk. Where the breach is of section 7, we may do so immediately and without a refund. If we close your organization's access for a reason that is not its breach of these terms, section 5 sets out the refund.

16. Privacy

How we handle personal data is set out in our Privacy Policy. It explains what we do with personal data, and it is not part of these terms. Where we process personal data on behalf of your organization, a data processing agreement applies and is available on request at hello@rgmacademy.app.

17. Changes to these terms

We may update these terms as the platform evolves, including how the service is sold and what access each plan carries. If we make a material change we will tell account holders by email or with a notice on the site, and the date at the end of this page always shows when the text last changed. Continuing to use the platform after a change means you accept the updated terms. If your organization does not accept a material change, it can end its license by telling us in writing, and section 5 sets out the refund.

18. General

• Transfer. You may not transfer your rights under these terms to anyone else without our written consent. We may transfer ours to a company that acquires our business, and your rights are not reduced if we do.
• If part of this is unenforceable. If a court finds any part of these terms unenforceable, the rest continues to apply and that part is read down to the narrowest form that works.
• Not enforcing something is not giving it up. If we do not enforce a right straight away, we have not given it up and we can still enforce it later.
• The whole agreement. These terms and any written agreement your organization has signed with us are the whole of what is agreed between us on this subject, and they replace anything said beforehand.
• Events outside our control. Neither of us is liable for a failure to perform caused by something genuinely outside our reasonable control, for as long as it lasts.
• Notices. Notices to us go to hello@rgmacademy.app. Notices to you go to the email address on your account, or to your organization's stated contact.

19. Governing law, and how to reach us

These terms are governed by the laws of Finland, and any dispute will be handled by the courts of Finland, sitting in Helsinki.

Questions about these terms? Email hello@rgmacademy.app. You can also read our Privacy Policy.