The interactive course in
Revenue Growth Management
Build real RGM capability by doing, not watching. Made for Consumer Goods commercial teams who want hands-on practice, not just theory.
New to Revenue Growth Management? Start with what RGM is.
150+ interactive concept cards
Every RGM framework gets its own card: theory, formula, practitioner insight, and a real-world example. Tap to open, scan to remember.
The two-question split every pricing call depends on
% volume change per % price change, the core number
Segment vs local, when each one lies
Why deal elasticity runs 2 to 5x base elasticity
Linear, log-linear, constant: pick the right shape
Elasticity shifts along the curve, and at thresholds
The volume you must NOT lose to make a cut pay
FMCG vs durables, premium vs value: real ranges
Reference price, switching cost, shared-cost, and 7 more
One complete RGM toolkit
Each module covers a core RGM lever, from foundational pricing through to full P&L simulation.
Strategic Pricing
Price Pack Architecture
Try free
Trade Promotion Optimization
Try free
Trade Terms
P&L Impact Lab
Integration Lab
Built for practitioners, not classrooms
Every feature builds real commercial capability, the kind that changes how you think about pricing, promotions, and portfolio strategy.
Interactive Simulators
See exactly what happens to your P&L when you raise price by 5%, shift pack mix, or cut promo depth. Every lesson has a live sandbox, not a static chart.
AI RGM Strategist
An AI senior RGM director watches your simulator decisions and gives specific, commercially grounded coaching, not generic tips.
Deep Concept Library
Each concept card covers theory, the formula, practitioner insight from real Consumer Goods organizations, and a worked example with real numbers.
Gamified Progression
Earn XP, unlock achievements, maintain streaks, and progress from Explorer to Master, because learning should feel like building, not sitting.
Role-Based Paths
Whether you're in Sales, Finance, or RGM, the platform prioritizes the lessons that matter most for your specific role.
Scenario Challenges
Apply what you've learned in realistic Consumer Goods scenarios. Each one is auto-graded with detailed feedback explaining not just what's right, but why.
Field notes from the frontlines
Articles, frameworks, and case studies from senior RGM practitioners, written for the people who actually have to pull the levers.
Which RGM Lever to Pull First: The Decision Tree for Pricing, PPA, and TPO
A 5-question diagnostic for choosing between Pricing, PPA, and TPO when margin compresses.
Retail Media Networks: The $184B Question
Why retail media now belongs inside the JBP architecture, not next to it.
Private label hit 23% in the US and 50% in Europe. Three ways brands are fighting back.
The first instinct is to cut price. The Heinz UK turnaround shows why that almost never works.
How each lesson works
Every lesson follows the same proven six-step structure
The Hook
A provocative business scenario that immediately shows you why this concept matters, with real numbers and real stakes.
Key Concepts
Rich concept cards covering theory, the formula, practitioner insights from real Consumer Goods organizations, and worked examples.
The Sandbox
An interactive simulator where you discover the concept by changing variables and watching what happens to P&L, margins, and volume in real time.
AI RGM Strategist
A senior AI strategist analyzes your simulator decisions and provides commercially grounded coaching specific to your scenario.
The Challenge
Scenario-based questions with auto-grading and detailed feedback that tests not just what you know, but whether you can apply it.
The Bridge
A teaser connecting what you just learned to the next lesson or another RGM lever, building the complete picture.
Built for every commercial role
The platform adapts to your role with personalized learning paths that prioritize the lessons that matter most for your function.
Master every lever end to end
Negotiate with full P&L confidence
Optimize spend with ROI clarity
Build winning portfolio architectures
Model the full commercial cascade
Connect brand decisions to P&L impact
Simple, transparent pricing
Start free and upgrade when you're ready to unlock the full RGM Academy experience.
Free
$0/month
Forever free
- 20 AI RGM Strategist coaching sessions, real-time strategic mentoring included in Free
- 12 lessons across all 6 modules
- Key concepts with theory, formulas & examples
- Interactive simulators & sandboxes
- Progress tracking & streaks
- Glossary with 200+ RGM terms
Pro
Base price was $38, now$19/month
Billed monthly
Launch price through 3 June 2026. Base rate $38/month resumes after.
- All 41 lessons across 6 modules
- 500 AI RGM Strategist coaching sessions per month, senior-RGM mentoring scaled to your whole workflow
- All new lessons added for free
- Cheat sheets & printable reference cards
- RGM Academy certificate on completion
- Role-based learning paths
- Full challenge library with scenario assessments
- Priority support via live chat
Claim 50% off, ends 3 June 2026
Team
Custom
For 5+ seats
- Everything in Pro for every team member
- Team progress dashboard & analytics
- Custom onboarding & learning paths
- Dedicated account manager
- Volume pricing for 5+ seats
- Invoice billing available
Prices in USD. VAT added where applicable. Cancel anytime.
Frequently asked questions
Is RGM Academy a full RGM course?
Yes. RGM Academy is an interactive online course in Revenue Growth Management with 41 lessons across pricing, price pack architecture, mix and assortment, trade promotions, and trade terms. You learn by running live simulators with AI coaching, not by watching videos.
I'm new to RGM. Will I be able to follow?
Yes. Lessons progress from foundational to advanced within each module. The first 2 lessons per module (available free) are designed as entry points. Concept cards explain theory, formulas, and practitioner context before you touch the simulator.
Who is the RGM training for?
Commercial professionals in FMCG and consumer goods: pricing managers, trade marketing, category management, key account management, finance business partners, and commercial strategy teams. It works for newcomers and experienced practitioners alike.
How long does the RGM course take?
Each lesson takes about 15 to 25 minutes and you move at your own pace. Most learners finish a module in a few sittings and the full course over a few weeks of steady use.
Do I get an RGM certificate?
Yes. Pro subscribers earn an RGM Academy certificate on completing all lessons. The certificate includes your name, completion date, and a verification link.
How is this different from a consultancy-led training?
Consultancy workshops are expensive and one-off. RGM Academy gives you 41 interactive lessons with AI coaching for $19 per month, built on the same body of FMCG pricing research, and you can revisit any lesson anytime.
What is the RGM course based on?
It draws on the frameworks used by leading Consumer Goods organizations and the likes of McKinsey, BCG, Simon-Kucher, and NielsenIQ, combined with the latest academic and practitioner research. Every lesson turns that material into a live simulator you work through, not just read about.
Who built RGM Academy?
RGM Academy is built by senior RGM practitioners with decades of RGM and commercial experience in Consumer Goods and Health companies. The lessons reflect how these decisions actually get made inside commercial teams.
Can I cancel anytime?
Yes. Monthly plans cancel instantly with no penalties. Annual plans can be canceled and you keep access until the end of your billing period. No lock-in contracts.
Can I train my whole team?
Yes. Our Team plan includes progress tracking, custom onboarding, and volume pricing for 5+ seats. Contact us at hello@rgmacademy.app to discuss.
Get in touch
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Start your RGM mastery journey today
Join Consumer Goods professionals building real commercial capability through interactive simulation and AI-powered coaching.