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Trade Terms Optimizer
Walk a 10-term, $320M trade portfolio through a 3-phase optimization program (restructure, tighten, reduce) and watch four diagnostic bands grade whether the savings come from real restructuring or only show up because face values went up. The same restructure-tighten-reduce sequence Trade Terms Lesson 4 teaches inside the course, on a portfolio of its own. No sign-in, no paywall.
Updated 30 April 2026Extracted from the Trade Terms module, lesson 4: Trade Investment ROI
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Related concepts
Go deeper on the theory
- Trade TermsTrade Terms Anatomytrade terms FMCG
- Trade TermsGross-to-Net Waterfallgross to net waterfall
- Trade TermsTrade Investment ROItrade investment ROI
- Trade TermsJoint Business Plan (JBP)joint business plan FMCG
- Trade TermsTrade Spend Efficiencytrade spend efficiency
- Trade TermsCustomer Tieringcustomer tiering trade
- PricingThe Power of 1%1 percent price leverage
- Integrated RGMContribution Margincontribution margin analysis
Continue with the lessonsGo further inside Trade Terms
This calculator is the sandbox slice of Lesson 4: Trade Investment ROI. Each of the other 5 Trade Terms lessons teaches a complementary concept that sharpens how you read the output above.
Continue with the lessons
Go further inside Trade Terms
This calculator is the sandbox slice of Lesson 4: Trade Investment ROI. Each of the other 5 Trade Terms lessons teaches a complementary concept that sharpens how you read the output above.
- Trade Terms · Lesson 1Part of the courseTrade Terms AnatomyAll the layers of a retailer trade deal: discounts on the invoice, off-invoice rebates, listing fees, and the rest.Unlock the lesson
- Trade Terms · Lesson 2Part of the courseGross-to-Net & Value SplitOne list price becomes many pocket prices. The waterfall customer by customer, and who holds the value.Unlock the lesson
- Trade Terms · Lesson 3Part of the courseCustomer Tiering & CriteriaEarn-and-keep tiering. The fix for when flat trade terms subsidize your worst customers.Unlock the lesson
- Trade Terms · Lesson 5Part of the courseCustomer P&L & Profit PoolThe retailer-by-retailer profit picture, as the buyer sees it. The view you need before you negotiate.Unlock the lesson
- Trade Terms · Lesson 6Part of the courseTrade Terms NegotiationWalking into the room with the maths, not just opinions. A simulator that turns your numbers into negotiating moves.Unlock the lesson
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