About
Bulent Kotan
Revenue Growth Management and Commercial Transformation Executive
Bulent Kotan is a Revenue Growth Management (RGM) and Commercial Transformation executive with 2 decades of hands-on experience across Procter & Gamble, Johnson & Johnson Consumer, Carrefour (MAF), Nomad Foods & Asper.ai, across Europe, the Middle East, the USA, and Southeast Asia. He also teaches at Business schools and publishes in rgmacademy.app and theconsumerdaily.co, a publication providing daily commercial intelligence for CPG and consumer health.
Areas of expertise
- Revenue Growth Management
- Net Revenue Management
- Price Pack Architecture
- Trade Promotion Optimization
- Pricing Strategy
- Commercial Strategy
- Consumer Goods
- FMCG