Price Tiers & Ladders
Map the structural price architecture of any FMCG category — where volume lives today and where growth is moving.
The Hook
The core tier holds 50% of volume. The premium tier holds 2%. Guess which one is growing.
In a typical mature FMCG category, the Core tier (price index 95–105) captures half the volume but declines roughly 0.5% a year. Meanwhile the Super Value tier (<85 index) grows at ~4% and the Upper Core tier (105–115) at ~8%. The competitive landscape shifts underneath you — and you only see it when you explicitly map the tier structure. Every Price Pack Architecture decision starts with understanding which tiers exist, how big they are, and where growth is migrating.
Key Concepts — preview of 3 of 17
14 more concept cards in the full lesson — plus the interactive Sandbox, Challenge questions, and AI Strategist coaching.
The Sandbox
Interactive simulator — adjust variables and see outcomes in real time.
The AI Strategist
Senior-RGM coaching on every decision you make in the sandbox.
The Challenge
Scenario questions with auto-graded feedback and XP toward your certificate.
The interactive simulator and challenge are for members
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