How It Works
Every lesson follows the same proven structure that helps you learn by doing, not just reading.
The Lesson Flow
Five sections, every lesson, in this order
The Hook
Each lesson opens with a surprising data point, a real business scenario, or a provocative question, followed by a key concept reveal that names the principle and explains why it matters commercially.
Tip: Don’t skip this. The hook and concept reveal set the context for everything that follows.
Key Concepts
A grid of clickable concept cards, each opening a detailed modal with four sections: Theory, The Math, Practitioner Insight, and Real-World Example. This is where the frameworks and formulas live.
Tip: Click every card. The Practitioner Insight section contains the most valuable content.
The Sandbox
This is the heart of each lesson. An interactive simulator where you change pricing levers, promotion parameters, or portfolio variables and immediately see the commercial impact through live charts and P&L calculations.
Tip: Try extreme values to understand the boundaries, then take your scenario to the AI Strategist below for a senior read on what you built.
The AI Strategist
A senior RGM director on call. Add a line or two of business context (optional, and always hypothetical), click Analyze My Scenario, and the AI reads your exact sandbox settings against the base case and answers in four parts: strategic interpretation, commercial implications, cross-lever effects, and a recommendation.
Tip: Analyze, adjust one lever, then analyze again. Comparing two reads teaches more than either one alone.
The Challenge
Scenario-based questions that test your understanding. You’ll face realistic business situations and need to apply what you learned. Earn XP and track your mastery.
Tip: Your scores contribute to achievements and your completion certificate.
Your Reference Tools
Always available from the sidebar
Dashboard
Track your XP, streaks, weekly goals, and competency scores across all modules. See your recent activity and unlock achievements as you progress.
When to use: Check after each session to see your progress.
Glossary & Formulas
Search over 200 RGM terms, formulas, and frameworks. Filter by module or type. Each entry links back to the relevant lesson.
When to use: When you need to look up a formula or concept mid-lesson.
Cheat Sheets
Printable quick-reference cards for each module: key formulas, industry benchmarks, strategic frameworks, and decision rules all in one place.
When to use: Print these for your desk or before a client meeting.
Certificate
Earn your RGM Academy certificate after completing every lesson. Module-level certificates are available for 70%+ average scores.
When to use: When you’ve completed the full curriculum.
Explore the course
Browse the open parts of RGM Academy without signing in.
Tips for Getting the Most Out of RGM Academy
Play with the Sandbox
There are no wrong answers in the simulator. The more you experiment, the deeper your understanding.
Use the AI Strategist
In every lesson, click Analyze My Scenario to get a senior director's read on your exact settings. Add a sentence of business context first and the advice gets sharper.
Bookmark & take notes
Use the star icon to bookmark lessons and the notes icon to capture your thoughts. Both are accessible from the sidebar.
Your progress saves automatically
Scores, notes, and bookmarks are stored in your browser. No need to save manually.
Follow the bridges
Each lesson ends with a Bridge section that connects to the next topic. Following the suggested path builds your understanding layer by layer.